Social media is a powerful tool for connecting people, but it’s much more than simply a way to reconnect with old high school friends and see pictures of your cousin’s baby, it’s also a great way to share fun things to do in San Diego. These platforms are excellent for marketing and can be a great way to get word out about your FunGig. Below, we’ll take a look at Instagram and provide a few helpful tips as to ways you can use the platform to sell your in-person experience.
Setting up an Instagram account is easy, and if you already have one you can even set up a separate one just for your FunGig business. Be sure to put a link to your FunGig in your profile so people can easily find it. Once you’ve created an account it’s time to get followers, you can import friends from Facebook and your contacts and start following them, most likely they will return the favor and give you a follow. It’s important that your account is not set to private so everyone can look at your profile and pictures.
Take quality pictures and short videos of you and your friends enjoying the activity you’re selling. Be sure to use good hashtags so your posts will show up in the appropriate searches. You can also use Instagram stories to provide additional footage of your FunGig. Stories stay up for 24 hours and show you who viewed your videos and pictures, giving you a good idea of who is interested. In every post be sure to mention your FunGig and direct readers to the link in your profile so they can purchase.
Share everything you post on Instagram to your other social media accounts. Every time you post on Instagram, it gives you the option of also sharing the post on Facebook, Twitter, and Tumblr. Select all three and Instagram will quickly post on additional sites, further spreading the word about your FunGig.
Lastly, look for other pages related to your FunGig. For instance, if you’re offering surfing lessons, search for other local surf shops, well known surfers, etc. Many of these public pages will follow you back, giving you a bit of free exposure to some of their followers. Then, like and comment on the posts by these pages, this will help get your name out there and attract other people who are browsing Instagram and are interested in the FunGig you’re trying to market.
It’s important to have fun with your social media, including Instagram. Everything you post is a representation of yourself and your FunGig, so be as friendly and fun-loving as possible to appeal to as many viewers as possible.